Published · 8 min read
When selecting a headless CMS for your next project, it's easy to become overwhelmed. On top of the huge number of options to choose from, it can also be pretty difficult to distinguish the differences between them.
The decision becomes even more difficult for e-commerce projects, where in addition to standard content management, you may also be looking to fulfil additional requirements (e.g. personalisation, e-commerce integrations, content planning etc.).
As an e-commerce focused headless CMS, LexasCMS has been designed to go further than standard content management, by solving the unique challenges which are faced by modern e-commerce businesses.
In this article, we're going to give you 10 different reasons that make LexasCMS the perfect choice for e-commerce projects.
Unless you're new to e-commerce, you'll likely know that personalised experiences can have a huge impact on not only conversion rates, but also customer AOVs (average order values) and LTV (lifetime value).
Having said that, you may also be aware that actually delivering a personalised experience to each customer has always been much easier said than done.
Historically when it came to personalisation, you generally had a couple of options to choose from. You could either purchase a license for an existing off-the-shelf solution or develop your own internally.
For the vast majority of businesses, developing a custom solution is a complete none starter. This is because personalisation is a very complex task and not only requires a huge amount of upfront development time and cost, but also substantial ongoing maintenance as well.
For this reason, it's most common to opt for an off-the-shelf solution, since these are developed and maintained by third party providers. The main downside with these platforms is that licenses fees can be extremely expensive and you'll still need create and maintain an integration between the platform and your CMS.
With LexasCMS, personalisation is built directly into the CMS itself. This not only removes the need for any additional license fees, but also keeps development and maintenance costs to an absolute minimum. Another benefit that LexasCMS brings, is that your content and personalisation configuration are no longer fractured between multiple systems, making it much easier for editors to manage.
Marketing teams will often plan their promotions and marketing campaigns weeks or even months in advance, only to then have to baby sit them into production throughout the year.
In this day and age, this kind of work is the sort of thing that your CMS should be doing for you, leaving your team to continue planning what comes next.
LexasCMS's scheduling functionality enables content editors to easily create multiple versions of their content and then precisely determine when exactly each version should be published into production.
For example, if you had 2 or 3 marketing campaigns planned for the next month, you could create a version of your homepage for each campaign and then provide LexasCMS with instructions as to when each version should be published and unpublished.
Content editors are then be able to make use of the built-in calendar view to quickly and easily see which content will be published at any given point in time.
An effective visual preview environment is an incredibly important part of every content editors toolkit. Without one, it can be very difficult for them to know how content will appear once deployed into production.
If you then add personalisation and scheduling into the mix, the challenge becomes even greater still. Without a suitable visual preview tool, it would be close to impossible for content editors to know which content would be delivered to any customer at any given point in time.
This is precisely the reason that LexasCMS's built-in visual preview tool provides a fully configurable preview context.
Simple to use controls allow content editors to not only preview your application in the context of specific dates and times, but also specific customers based on their characteristics.
Imagine you were the owner of an e-commerce store that sold winter sports equipment. Your marketing team are working on an article, reviewing the latest snowboard and you have recently begun stocking it in your store.
Wouldn't it be great if you could provide customers with a method of purchasing the snowboard directly from the blog post?
Embedding products within your CMS content is a great way to boost conversion rates, since you can place your products in front of customers when their purchase intent is likely to be at its highest.
E-commerce integrations in LexasCMS are designed to solve this specific problem.
Curious about an integration with a specific e-commerce platform? Let's talk!
Speaking to your potential customers in their native language not only increases conversion rates but also allows you to reach a larger overall audience.
As of January 2020, only 25% of internet users were native english speakers, which further adds to the importance of translating your websites content.
Whether your customers are located all over the world or you operate in a country with multiple languages, multi-language support is a common requirement on e-commerce websites.
LexasCMS makes it simple to fulfil this requirement, by providing native multi-language support right out of the box. It even provides editors with the ability to define language fallbacks, to cover cases where translations are either unavailable or not required.
The performance of your e-commerce store has a direct impact on your customers experience, which in turn impacts conversion rates and revenue.
Improving your e-commerce stores performance is likely to be one of the easier ways in which you can improve customer experience and boost the conversion rates.
At LexasCMS, we care tremendously about performance. Due to this, we've put a lot of time and effort into designing our infrastructure in a way which will allow you to extract as much performance as possible from your application.
In contrast to other platforms, LexasCMS delivers content via a unique multi-region infrastructure which is capable of simultaneously delivering your content from multiple geographic locations.
The main benefit to this approach is that your customers will always receive content from their closest region, ensuring the fastest performance and therefore the best possible experience.
At present LexasCMS delivers content from 2 geographic locations, however we have plans to expand this number to around 20 locations in the near future.
Whether via a website, mobile app, smart watch or AR/VR device, modern e-commerce businesses will often sell their products through multiple channels.
By delivering content as data via an API, LexasCMS decouples your content from your application code. This means that while content is still managed in a centralised location, it can also be re-used across all of your sales channels.
By choosing a headless CMS such as LexasCMS, it becomes much easier to adopt new sales channels in the future, since all of your content is already available in an easy to consume form.
Even if you don't currently sell products across multiple channels, it's always best to plan ahead by selecting a content management solution which is future proof.
One of the biggest advantages of LexasCMS's headless approach, is the increased agility and speed that it provides during the development process.
Since your content is decoupled from your presentation layer, this enables content editors to begin working on content before developers write even a single line of application code.
In addition to this, LexasCMS doesn't carry any opinions on how your developers should create your application. This means that there's nothing new to learn, and they can continue to use the tools and technologies that they're already familiar with.
At some point in its life, every e-commerce business is likely to go through a redesign or rebuild of its websites, mobile apps etc.
By using a headless CMS such as LexasCMS, you are making your content future proof and putting yourself in a great position to make any changes when the time comes.
As mentioned earlier, the reason that a headless CMS makes your content future proof is that it decouples your content from your application code, creating a clear separation of concerns.
This separation means that any future work on your applications can be completed independently without requiring you to reimplement–or even touch–your CMS.
Another benefit that this brings is that developers are even able to complete large scale rebuilds, all while content editors continue to work uninterrupted.
By following a headless approach, LexasCMS provides you with much more flexibility than you would get when working with a more traditional CMS.
As was already mentioned earlier, developers are free to build using whichever tools and technologies that they are most comfortable with. This, amongst other things, reduces both the initial learning curve and the overall time-to-market.
On top of this, developers can structure content however they choose, as opposed to having the content structure dictated to them as would be the case with a more traditional CMS such as Wordpress.
As a result, content can be structured in a much more useful and modular way, making it much easier to share and reuse across each of your sales channels.
So there you have it, just 10 of the many reasons that make LexasCMS the perfect CMS for e-commerce!
When it comes to choosing a CMS for e-commerce, it's not a decision which should be taken lightly. You need a solution which not only fulfils your current requirements, but one that is also flexible and adaptable enough to fulfil any future requirements as well.
LexasCMS has been built from the ground up to be the ultimate content management solution for e-commerce.
Interested in checking it out? It only takes a minute to start your 14 day free trial, with no payment details required.
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